Last updated: 1st January 2026
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about how users interact with their sites.
SmartEdge uses cookies and similar technologies to:
These cookies are essential for the website to function properly. They enable basic functions like page navigation, access to secure areas, and form submissions. The website cannot function properly without these cookies, and they are always active.
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics to analyse website traffic, user behaviour, and site performance to improve our services.
These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. They remember choices you make (such as language preferences) and provide enhanced, more personal features.
These cookies are used to deliver advertisements relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. We use Google Ads and other advertising platforms that may set these cookies.
Below is a list of specific cookies that may be set when you visit our website:
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| cookie_consent | Stores user cookie preferences | 1 year | Necessary |
| _ga | Google Analytics - distinguishes users | 2 years | Analytics |
| _gid | Google Analytics - distinguishes users | 24 hours | Analytics |
| _gcl_au | Google Ads - conversion tracking | 90 days | Marketing |
| _gcl_aw | Google Ads - attribution tracking | 90 days | Marketing |
| IDE | Google Ads - advertising personalisation | 390 days | Marketing |
Our website may also set cookies from third-party services that we use:
We use Google Analytics to analyse how users interact with our website. Google Analytics uses cookies to collect information about website usage, which helps us improve our site's performance and user experience. The information collected is anonymous and does not identify individual users.
We use Google Ads for advertising and remarketing purposes. Google may set cookies to show you relevant advertisements based on your interests and previous visits to our website. These cookies also help us measure the effectiveness of our advertising campaigns.
Our website uses Google Fonts to display text. When you visit our site, Google may set cookies to provide the font service and may collect information about your visit.
We implement Google Consent Mode v2, which allows us to respect your cookie preferences when using Google services. This technology adjusts how Google Analytics and Google Ads behave based on your consent choices, ensuring compliance with privacy regulations whilst still providing valuable insights about website performance.
When you first visit our website, you'll see a cookie consent banner that allows you to:
You can also control cookies through your browser settings. Most browsers allow you to:
You can opt out of specific third-party cookies using these links:
Disabling certain cookies may affect your experience on our website:
We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. When we make changes, we will update the "last updated" date at the top of this policy. We encourage you to review this policy periodically.
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
This Cookie Policy should be read in conjunction with our Privacy Policy, which provides additional information about how we collect, use, and protect your personal data.